Why do I need SEO?
Effective SEO is all about putting your website in the best possible position to be found on search engines like Google, Yahoo and Bing. SEO drives impressions and reach of your brand, as well as traffic, leads, enquiries and sales. Because SEO is a long-term investment in your content, the work is slightly slower to take effect than online ads or emails, but the results are also more long term. You could put a Google ad live tomorrow which goes to the top of page one, but the minute you stop paying Google, that ad disappears. A really successful SEO campaign can get you top spots on search engines which last for years. And, even better, doing so usually involves investing in great content for your website which your customers and clients will love. This content can be everything from images and videos to reviews and redesigns. It’s worth noting that we can carry out SEO for your YouTube Channel, your images and even for your apps in Google Play or the App Store (ASO).
International SEO expertise
As SEO experts with over a decade of experience, we can even perform international SEO campaigns for websites in other languages and other search engines, such as Baidu in China. This is particularly crucial if you want to have two versions of the same website for two different markets. If you don’t use SEO to make it clear to Google which is which, they can end up ranking poorly due to duplicate content issues.
Local SEO focus
However much of what our clients want from us is local SEO, so that their businesses are found for regional UK searches, such as remapping in Dorset, or garage doors in Bristol. As a Bristol SEO agency, we know how important it is to stand out in a very competitive environment and make connections with other businesses in your area. You’d be surprised how often people type the name of a business, followed by the words ‘near me’ into search engines. This is the case with another of our clients ‘tool store near me’.
Linkbuilding is key
Yes that’s right, as the key core element to Google’s mysterious PageRank algorithm, we’re aware of how important internal and external backlinks are to improve your visibility. We can create a comprehensive link building strategy which encompasses online PR, blogging and guest blogging, publisher outreach and content creation for the purposes of attracting links.
Why are trust signals important to SEO?
Coming back to local SEO, we can optimise your Google Places for Business account, and ensure you are listed in all the most trusted web directories such as Yell and Thomson Local. We also check how your brand is represented on review sites, as well as social platforms like Facebook and LinkedIn. The flip side of this would be monitoring the health of your backlink profile to ensure you haven’t picked up any spammy links over time. While a good link to your website (for example from your local newspaper) can be worth its weight in gold, a bad link can conversely tarnish you.
Many of Google’s most important updates over the last year have been to give primacy to mobile friendly websites. Indeed, Google now has a mobile first index – which means they assess how well optimised your website is for a mobile phone before they look at the desktop performance. With more than 50% of all the world’s searches taking place on a mobile device, and that number growing all the time, how your website looks and performs on mobile is critical. Much of that is to do with loading speed and usability, and we can carry out all the same checks that Google uses to review your site, and action their recommendations for you.
How do SEO and PPC work together?
When Google decides how much you pay for an ad, they use a metric called Quality Score to decide who wins the bidding auction. The best way to improve your Quality Score is to make your landing page really relevant to the keyword – in short SEO. By getting SONDR® to manage your SEO and PPC campaigns together, we’ll work to optimise pages which you pay to send traffic to and lower the amount you pay per click.
What are the best SEO tools?
Any SEO agency worth its salt will use a suite of tools to manage, monitor and report on your SEO metrics. These include free tools like Google Analytics and Search Console, and paid for platforms like MOZ, Ahrefs and SEM Rush. These tools allow us to track and report on changes to your traffic, visibility, keyword rankings, indexation, KPIs etc. That means we always know exactly where your business stands digitally, and why.
How SEO friendly is my website?
We can give you comprehensive answers to this question by running a series of audits which test such key criteria as:
- Page Speed
- Mobile Friendliness
- Number of URLS indexed or blocked
- Site security
- Penalty check
- Keyword rankings
- Crawl errors
- Duplicate content
- Backlink health
- Redirect chains
And much, much more!
Which CMS is best for SEO?
As dedicated SEO professionals we’ve worked with almost every content management system there is including Wordpress, Drupal, Joomla, Kentico, Magento and Sitecore. When it comes to eCommerce we’ve got our own preferred provider, Iconography. Their bespoke CMS called Zone 1 is incredibly SEO friendly. One of the excellent SEO features Zone 1 has is an inbuilt character count for meta data, which we find super useful when optimising pages.
How has SEO changed over the years?
We’ve been there and seen it all, survived the Pandas and the Penguins, and given clients business critical and scalable SEO advice. Search Engine Optimisation is completely different now to how it was 10 years ago. In the beginning it was possible to convince Google that you were an international company even if you traded out of your bedroom, or build large blog networks to pass links between each other. Both those practices are now impossible thanks to their constant updates and product releases. Indeed, Google released their first ever pre-announced core update at the beginning of June 2019. It’s vital to have someone who is constantly monitoring your search performance – otherwise your business could be irreparably damaged, or you could be getting some massive SEO benefit that you’re not maximising.
To find out more and discuss your SEO goals, contact us today.