Social Media Marketing

General Overview

You may already have existing Facebook, Twitter, Instagram, LinkedIn,YouTube or even Snapchat accounts. Whether it’s having to constantly create content or respond to posts and tweets, you'll know how difficult it is to keep the online conversation going.

If you’re new to the party and are ready to get social, we can help. Either way, we're experts at identifying and engaging with your audience to ensure you're 'liked'.

Related Work

Have a look at our recent Social Media Marketing work.

CAS Social Media Management

Related Blog Posts

Check out our latest blogs related to Social Media Marketing.

Facebook Management – The 3 Biggest Questions

Posted on Jul 17, 2017

Facebook Management – The 3 Biggest Questions

In the name of true Bristol spirit, we’re sharing the love by putting together 3 of the main things we consider when it comes to Facebook management.

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Facebook is changing – how will it affect you?


Posted on Feb 12, 2018

Facebook is changing – how will it affect you?


Facebook have recently announced that they are changing their news feed algorithm, but what does this mean for your business?

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And Facebook Retargeting is...

Posted on Feb 27, 2019

And Facebook Retargeting is...

Don't let your customers walk away without a fight...

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Social Media Marketing...

Posted on Jun 26, 2019

Social Media Marketing...

Why a Social Media Campaign is essential for your marketing plan.

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Coming up: Social Media Week

Posted on Jun 26, 2019

Coming up: Social Media Week

It's Social Media Week soon, and here's what we're attending...

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Our Specialists 

Meet SONDR's Social Media Marketing team:

Beth Dennehy

Beth manages SONDR’S clients’ social media accounts. Using her creative flair she plans and creates various forms of content.

MEET
Beth

What is Social Media Marketing?

Social Media Marketing is one of the most powerful ways for businesses of all sizes to reach their customers. Whether you are communicating with your customers with the aim to build your brand awareness, gain new leads, or increase sales.

Chances are your customers are already interacting with brands through social media, (especially seeing as the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year) so if you’re not using social media to engage with them, you’re missing out!

However, social media hasn’t always been this apparent in marketing approaches. It has, over the years, matured far beyond just being a place to broadcast content. It’s now a place for businesses to really interact with their customers, creating and sharing content that is relevant to their interests, not just sales focused. It is important to remember that the content created is specific to the social platform in use, whether it be a video for Facebook or a still image for Instagram.

How can Social Media Marketing benefit my business?

Social Media Marketing will bring many benefits to your business no matter what size, or what goals you may have. These goals just need to be identified from the outset so the platforms can be utilised appropriately.

A few benefits of social media marketing:

  • Build brand awareness
  • Create a brand identity/personality
  • Increase website traffic
  • Increase sales
  • Promote content

Sprout social research
Brand awareness on social media in comparison tosales.

Whether you have a start-up business and want to use social media to promote your brand story and get your name out there, or you are a well-established business that wants to make the most of the way you use social media, we can help!

What can we do to help?

Our team are experts in planning, creating and posting engaging content that will promote your products and services, and uniquely tell your brand story.

Some of the main things we will focus on when helping you set up or run your social media channels include;

We will work with you to identify your business goals; what you are hoping to achieve from Social Media Marketing, what your target audience is, and what you want to tell your target audience. You need to put yourself in your customers’ shoes - what do they want to see/what interests them? Once you have figured this out, you can show them exactly what they want to see and in return, get great engagement.

There is no question that at least some, if not all, of your followers will have seen your competitor’s content. Competition for businesses to fight for customers’ attention is higher than ever and this is why we believe creating content that is eye-catching and stands out as being unique to your business, is so crucial.

We will also ensure this amazing content is used correctly. It’s all well and good having beautiful content that is engaging and relevant to your business, but that’s no good if you don’t have the time to schedule this at the most appropriate time of day or the right frequency.

Alongside all of this we will also monitor your competitors so we are up to date with trends in the industry and we will analyse the performance of the content we post.

Take a look at an example of how we created a successful social account for well-established agricultural company, CAS, here.

What are the most beneficial Social Media platforms for my business?

There are so many social media platforms on the market, it can tricky to pick which one(s) to use. Here is a quick low down of the leading social platforms and how to best use them:

Facebook

Facebook users are there to see what their friends are up to, watch funny videos and share stories about their day to day life. It is a very relaxed space which requires a light and friendly business approach. Going in hard with a salesly approach just won’t work. Focus on your visuals and try to fit in amongst all the light-hearted family and friends’ posts, rather than sticking out like a sore thumb! In terms of user demographics, Facebook provides a good even spread, which is why it is a recommended social platform for most businesses.

Pinterest

Pinterest is entirely image centred. It is an ideal platform for retail businesses as these images link directly to products, making it a real sales driver. It is also a great platform for developing your brand personality. Make the most of different boards to categorise your businesses’ products and services.

Instagram

Instagram revolves around pretty imagery. It is not the best place to directly promote the sales of your products, but instead create images that help tell the story of your products and highlight different aspects of the lifestyle your products promote. What’s even more important is that Instagram users are active on a daily basis making the potential for engagement higher than many other platforms.

Twitter

Twitter revolves around dialog, therefore is a great social platform for businesses that want to deliver messages and communicate with their customers in real-time. The real-time messaging allows for great customer service abilities. You have the ability to share content with like-minded people, so if you update your blog regularly and enjoy sharing relevant third-party content, Twitter will work well for your business.

Paid Social

One of the most powerful strategies for reaching clients is paid social, mainly through Facebook and Instagram ads, but also through Twitter and LinkedIn. The cost per click on Facebook and Instagram ads can be very cheap, with eye catching creative or video messages, very detailed audience targeting and the ability to retarget people who have visited a website and/or read an email, and then visit a social platform. LinkedIn ads, though more expensive, also have their plus points if you want to serve ads to a certain level of decision maker with role-based targeting. Twitter cards are the least popular service, having not really taken off, but will suit some businesses in some instances. And Pinterest ads can work really well for lifestyle businesses and anyone wanting to talk to a heavily female weighted audience.

To find out more about our excellent Social Media Marketing services, both organic and paid, contact us today.

Still unsure if Social Media Marketing is for you? Take a look at our latest blog to find out more.

Let's Get Started

Would you like to discuss your next project? We're ready for you. Call us on 01174 508 300 or email us by clicking the link below.

EMAIL US

Would you like to discuss your next project? We're ready for you.

EMAIL USCALL US

Our Other Services

There are many other ways we can help you reach your marketing goals. See some of the other services we offer below.

Conversion Rate Optimisation
Conversion Rate Optimisation

We identify the triggers that make your customers convert

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Web Development & Hosting
Web Development & Hosting

Sites built based on our simple two-pronged approach; what's right for you and your customers.

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Marketing Strategy
Marketing Strategy

Work with us to create something we can both be very proud of

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Content Marketing
Content Marketing

Cut through the noise with original and insightful content

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