Elbec supply quality garden buildings to the public and rely heavily on their website to attract and convert customers to their products. We audited the current website and then made UX and UI design recommendations to help maximise conversions from the current web traffic.
Elbec Garden Buildings
UX/ UI & Design
Each page on the site was reviewed both aesthetically, from a pure design critique perspective, and analytically (via Google Analytics). This allowed us to highlight and decipher the practical, experiential, meaningful and valuable aspects of the customer–website interaction. Using this data we then purposed a solution to help users of the site navigate more intuitively, but also allow users to see the detailed and extensive product information in a far clearer and more simple fashion.