SEO

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iO® US

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Search Engine Optimisation

Latex is a superb natural material. A latex mattress will simply outperform and outlast any other mattress in terms of comfort, support and durability. With the advent of several 'budget' foam mattress brands entering the market in recent years, the requirement to promote and educate people around the benefits of latex mattresses as an organic and superior option was pressing.

We worked with Latex Sense on evolving their brand and also their website (launching Q1 2020) in addition to running digital marketing campaigns to further champion the advantageous attributes of latex to their target audience. A key channel for the brand was social media, however this is an area which historically lacked content and engagement. However, through intensive Instagram and Facebook organic and paid activity we have revitalised the brand and given consumers even more reason-to-buy, increasing engagement and upping directly-attributed sales revenue by over 350%.

We commenced a long-term SEO contract in July of last year and the results have been exceptional with year on year organic growth exceeding the 15% mark every month. Traffic to regional cities is up by 200% on average and we are on the first page of Google for all of our target keywords with 10 top 3 rankings.

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